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Hello.

About me

Hi my name is Ruben Garcia was born and raised in the vibrant city of Caracas, Venezuela, where I enjoyed a joyful childhood filled with wonderful memories. From an early age, I had a deep curiosity about how things worked and a constant desire to learn—traits that have shaped both my personal and professional journey.  

I chose to study computer science and specialized in centralized information systems, particularly servers. Over the course of more than 16 years, I’ve built a career in IT, tackling complex technological challenges and delivering innovative solutions. What I enjoy most is solving intricate problems and seeing how my expertise can make a difference in people’s lives.  

In 2019, I discovered a new passion: photography. What started as an interest in capturing everyday moments and details quickly evolved into something far more profound. Today, I focus on food and event photography, striving to tell stories and evoke emotions through every image I capture. My goal is for people to feel the passion and emotion experienced in the moment when the photo was taken.  


I currently live in Florida, but New York, where I spent 5 years of my life, holds a special place in my heart. Both places have significantly influenced my artistic vision and the way I approach each project.  

My core values are respect, punctuality, excellence, commitment, and high performance. These principles guide every step I take, whether I’m solving a technological challenge or composing a photograph that tells a unique story.  


Technology and photography are my greatest passions. I find joy in the precision and logic required in the IT field, as well as in the creativity and artistic sensitivity demanded by photography. These two worlds, seemingly distinct, complement each other in my life, allowing me to explore new horizons and bring a unique touch to every project I undertake.  


I firmly believe that every moment is an opportunity to learn, grow, and create something memorable. My goal is to continue evolving, connecting with more people, and taking my photography brand to new heights, particularly in Florida and New York.  

ruben Garcia

 
Mission

My mission is to help my clients tell their stories through images that capture the essence of their products and moments. I aim for my photographs to convey the passion, flavors, and freshness that make each one unique. With a focus on knowledge, respect, and trust, I combine my technological expertise and understanding of light to create images that are not only visually stunning but also emotionally impactful.

 
Vision

I envision a future where my photographs become the bridge that helps restaurants and brands showcase their products to a broader audience. In five years, I see myself being recognized as someone who doesn’t just take photos but transforms products and moments into unforgettable visual experiences. My goal is to work hand-in-hand with my clients to elevate their businesses to the next level, establishing myself as a trusted name in commercial photography across Florida.